McQueen celebrates 2025: the Year of the Snake
Discover the campaign - A Sense of Belonging.
McQueen's 2025 Lunar New Year Story features actor Zhang Youhao and a cast of unique characters. Set against a metropolitan landscape, they traverse city streets on Lunar New Year's Eve. A narrative is woven throughout each individual's story; ultimately their paths are connected. Journeying from night to dawn, each carries their own hopes, embracing uncertainty.
The McQueen Spring Summer 2025 Pre-collection is integrated within this narrative. The T-bar Sling Bar with signature buckle detail accompanies the characters as they navigate through an urban landscape. Meanwhile, the sleek and ergonomic Flexion sneakers are in rich seasonal colours: warm burgundy, orange, and crisp optic white, adding dynamic flare.
