World of McQueen
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Lookbooks
SS23 MENS LOOKBOOKScience and structure, the dissection of tailoring, deconstructed and reconstructed. Supernature, the cosmos and the night sky. Muted colours reminiscent of the evening glow.
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Lookbooks
PRE SS23 MENS LOOKBOOKThe Spring/Summer 2023 Menswear pre-collection. Photographed by Antoine Seiter.
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Lookbooks
AW22 LOOKBOOK“The collection is inspired by the idea of community, and specifically by mycelium, by the reality of nature as a community that is far, far older than we are. Mycelium connects even the rooftop of the tallest skyscraper to the plants, to the grass, to the ground, to animals and to human beings. Mycelium has the most profound, interconnecting power, relaying messages through a magical underground structure, allowing trees to reach out to each other when either they or their young need help or are sick. The idea is humbling – beautiful – and, of course, a metaphor for interconnection and for community between people, between us all. We exist as single, individual entities on one level, but we are far more powerful connected to each other, to our families, to our friends, to our community. Given everything that has happened over the past two years, that seems more important than ever. As a community we are infinitely more able to restore, reinvent, rejuvenate – heal.”
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Lookbooks
AW22 MENS LOOKBOOKCloser to the earth. Grounded. References to early Alexander McQueen and to late Fifties and early Sixties Soho: looking to George Dyer and John Deakin. A focus on tailoring and silhouette: fitted, oversized and with asymmetric drape and detailing. Inside-out corsetry. Spray paint silhouette and graffiti prints. The initials of the studio team: a creative community, woven in thread.
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Lookbooks
PRE AW22 MENS LOOKBOOKThe Autumn/Winter 2022 Menswear pre-collection inspired by London skies.
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Lookbooks
SS22 LOOKBOOK“I am interested in immersing myself in the environment in which we live and work, in London, and in the elements as we experience them each day. We moved from water – and the mud on the banks of the Thames – to the sky and the ever-changing, all-encompassing magnificence that represents. The artwork for the prints in this collection was shot from the rooftops of the studio where we are lucky enough to have the most incredible views of the city: from Saint Paul’s Cathedral to the London Eye. We watched the weather and captured the formation and colouration of clouds from daybreak to nightfall and documented changing patterns, from clear blue skies to more turbulent ones. That led me to storm chasing. I love the idea of the McQueen woman being a storm chaser, of the qualities of storm chasing uniting the passionately individual community of characters wearing the clothes. They inhabit the same universe and the clothes are inspired by and made for them. Storm chasing is not only about the beauty of the views but also a sense of mystery and excitement – about embracing the fact that we can’t ever be sure of what might happen next. To give up control and be directly in touch with the unpredictable is to be part of nature, to see and feel it at its most intense - to be at one with a world that is bigger and more powerful than we are.” Sarah Burton, Creative Director
