CENTRAL SAINT MARTINS MA FASHION JULIE VERHOEVEN ILLUSTRATION WORKSHOP

Julie Verhoeven teaching drawing to Central Saint Martins MA Fashion students at our London flagship at 27 Old Bond Street. Julie directed the students to illustrate four looks included in the Unlocking Stories exhibition, currently on display on the top floor of our store, as part of their course. Unlocking Stories is open to the public and provides complete access to the processes, stories, teamwork and materials that went into select looks from the Alexander McQueen Spring/Summer 2019 collection.

A response to the drawings from a Central Saint Martins fashion illustration class which was held by Julie Verhoeven in the space led directly into the making of a dress which Sarah Burton included in the acclaimed Spring/Summer 2020 collection. Students were credited for the drawings which Sarah Burton had transferred into prints, which were then hand embroidered over by staff members from all Alexander McQueen departments, turning it into a whole-company collaborative project from beginning to end.