McQueen 2026春夏系列
由 Harley Weir 掌镜并执导的 McQueen 2026春夏系列 广告大片正式发布。画面捕捉焦土般的炽烈能量,以及五位女性与生俱来的火焰力量。
她们构成一个推动文化进步的群体,诠释品牌核心精神:音乐人 Caroline Polachek、Celeste、Amy Taylor,以及模特 Alex Consani 与 Sora Choi。每一位都是不可遏制的存在,在艺术与表达上毫不妥协。
这是一组充满张力的肖像,放大了系列的极致对比:大地与都市的碰撞,炽热而充满能量,被原始而氤氲的氛围包裹。由奥斯卡获奖布景设计师 Shona Heath 构想的暮色场景,将这份暗涌的张力推向高潮。
自然的原始力量邂逅 McQueen 的严谨精神——这一关系深植于品牌根基之中。
Creative Director: Seán McGirr
Photographer & Director: Harley Weir
Art Director: SJ Todd
Stylist: Camille Bidault-Waddington
Casting Director: Julia Lange
Hair: Gary Gill
Make-up: Daniel Sallstrom
Nails: Ama Quashie
Set Designer: Shona Heath
Production: Farago
Talent: Alex Consani, Amy Taylor, Caroline Polachek, Celeste, Sora Choi
Music: A. G. Cook
Manta手袋
对典藏款 McQueen “De Manta” 的雕塑式再诠释——这一廓形最早亮相于 2010 春夏系列 “Plato’s Atlantis”。
利落折叠的立体结构,结合当代质感呈现:柔软皮革、醒目的流苏设计,以及精巧的束身绑带细节。

McQueen 2026 春夏系列发布秀
“We push against nature, tempering instinct in the name of order. What happens when we give way, satisfying our deep-seated desires and innate impulses? What does it take to stir and submit to that primal drive?”
— Seán McGirr, Creative Director
Paris, 5th October 2025.
A febrile charge in the air.
A site of simmering tensions, peak summer, pulling between carnal restraint and release. Navigating order and an opposing impulse: a primitive drive, submitting to raw animal instinct.
The Wicker Man, directed by Robin Hardy (1973), anchoring a sartorial push and pull, journeying through stifling desire and deliverance.
Exploring the thrill and threat of giving way to nature, as officer uniforms unravel. The jacket re-examined and rendered in several forms, exploring McQueen’s incisive tailoring through a modern streetwise lens. Sliced with displaced patch pockets. Uniform fabrics and finishings applied to slashed bustier dresses. Every iteration sharply cut, rooted in the technical tailoring heritage of the house.
The body as a driving force with gestures engineered into garments. Shirting and poplin dresses cinched and pulled taut. Skirts and trousers low-slung. The bumster reinterpreted, adjustable with polished buckle hardware. Ease upheld, while holding the body’s contours.
Instinct overpowering an imposed order. Corsetry details liberated from tradition; form without restriction, applied to jacquard dresses and boots.
Towards deliverance, submitting to the raw power of nature. Abstracted insect prints unfurling into billowing parachute silk gowns. Dresses with scorched spray paint dégradé and scintillating fire embellishment. A sculpted and draped silhouette, cascading into flaming tendrils and layered silk chiffon.
Subconscious desires surfacing, shifting towards an incendiary climax. Free amid earth and the urbane.
Behind The Scenes











