McQueen 2026秋冬系列
探索广告大片——表象让位于更深层的冲动；人为塑造的假象逐渐瓦解。
McQueen 发布由 Glen Luchford 掌镜拍摄的 2026 秋冬广告大片。影片般的视觉叙事围绕表演性与人物塑造展开，探索内在与外在之间的心理冲突——精心构筑的外表与其下丰沛而本能的真实之间的张力。
随着场景不断转换，第四面墙逐渐消融。精准与克制让位于更深层、更具触感的冲动，将欲望、感性魅力与力量置于核心。
深植于 McQueen 品牌根基中的本能驱动力与力量感，通过品牌挚友 Karen Elson、Paloma Elsesser、Jacqui Hooper 及 Xiao Wen 直视镜头的坚定目光得以呈现。她们共同连接着 McQueen 的过去与当下。
系列作品置于凸显品牌文化传承的语境之中：以毫不妥协的严谨态度与艺术表现力，将声音、电影与视觉盛宴融为一体。
在服装之中，呈现出一种充满张力的材质碰撞。精炼利落的剪裁——McQueen 萨维尔街传承的标志——与流动丝绸乔其纱打造的雕塑感晚装廓形形成鲜明对比。栩栩如生的错视羽毛刺绣与精致繁复的蕾丝细节，引人驻足凝视；邀人亲身感受其质感。
在黑色电影般的光影之中，展开一场关于深度、幽暗与美的探索。
Creative Director
Seán McGirr
Photographer & Director
Glen Luchford
Art Director
SJ Todd
Stylist
Camille Bidault-Waddington
Casting Director
Julia Lange
Hair
Anthony Turner
Make-up
Daniel Sallstrom
Nails
Ama Quashie
Set Designer
Gideon Ponte
Production
Farago Projects
Talent
Karen Elson, Paloma Elsesser, Jacqui Hooper, Xiao Wen
Music
“Saturday”
Performed by Desire
Produced by Italians Do It Better
Written by John Padgett, Adam Miller and Nathaniel Miller
Published by Italians Do It Better, Superior Music Publishing, administered by Bucks Music Group Limited
麦昆 2026 秋冬大秀
“We’re always on; always curating, consuming, performing and being watched. More and more, we crave something intimate, visceral and real.”
— Seán McGirr, Creative Director
表层让位于更深层的冲动；伪装被瓦解。
在内在与外在、表现与偏执之间，探索一种心理张力。在坚定不移的凝视下，个体性得以显现。
光滑的外壳出现裂纹，引发某种激荡而可触的——人性的——力量，凸显精准与掌控。
内在束缚与广袤自然之间的界限变得模糊，家庭性被解放。花卉壁纸印花与蕾丝被带到户外。床褂化作晚装，被重新演绎为玫瑰绗缝的飞行夹克，呈现出冰冷、希区柯克式的色调。野性的手工刺绣花朵自 1960 年代的轮廓中涌现，珍珠般闪耀，又锋利如针尖。
经典面料被质感处理与迷离光泽所颠覆：变幻色与珠光皮革风衣、切割丝绸米卡多套装，以及压皱花卉提花面料。
剪裁根植于品牌的萨维尔街传统，体现其内在张力：搭配档案式瀑布领，刀锋般锐利，却为 McQueen 的结构严谨注入流动性。
影像掩盖了内在的工艺。蕾丝不是表层细节，而是一种亲密之物，被困于轻盈的欧根纱层间。裙装以精密的羽毛刺绣勾边，唤起自由——融合金线、缎面针法与欧根纱。障眼法般的效果邀请更深的探索与触碰。
自然占据心神。在其绽放中获得释然与慰藉。
细节
Show Credits
Tom Scutt is a British Tony award-winning artist working across theatre, live music and fashion as production designer, stage director and creative director. Notable recent work includes Cabaret (West End/Broadway), Pet Shop Boys Dreamworld tour, and Carmen at the Metropolitan Opera House, New York.
A. G. Cook is a British Grammy award-winning musician and music producer, characterised by his innovative and experimental style. Cook is instrumental in shaping the evolution of contemporary pop music, working with the likes of Beyoncé, Charli xcx, Troye Sivan and more.
Styling
Camille Bidault-Waddington
Casting
Julia Lange
Hair
Anthony Turner
Makeup
Daniel Sallstrom
Nails
Ama Quashie
Concept and Production Design
Tom Scutt
Music
A. G. Cook
Movement
Ryan Chappell
Production
La Mode en Images
Lighting
Raiden Studiosits unfolding.
