McQueen Autumn Winter 2025 Pre-Collection: Soho Characters

McQueen celebrates two of Soho’s vibrant community today: Soho George and Florence Joelle, who embody the true energy of London’s Soho and feature in the McQueen Autumn Winter 2025 Pre-collection campaign, photographed by Theo Sion at The Coach & Horses.

Soho George

A Soho legend and local personality defined by his signature tailored style. His outfits feature bespoke pieces made by local tailors.

Florence Joelle

A resident jazz and blues singer and well-known personality in the Soho scene, Florence performs locally every Friday and is known for her retro-inspired style.