Autumn Winter 2025 Pre-Collection

Soho, London.

An eclectic city enclave and the cast of characters that make it. A site of transgression and creative rebellion, embodying the subversive spirit of McQueen.

The Soho community, past and present: writers, poets and transient figures. The irreverent artistry that defined Francis Bacon, Caroline Blackwood, Lucian Freud and Elizabeth Smart

A lineage of thinkers and artists in sharp-collared shirting, cloaked in broad-shouldered coats. Silhouettes cinched; pulled taut with a light lustre.

Sharing space with sailors; off-duty in naval tailoring and informal blousons. Rearticulated in wool silk gabardine. Tattoos traced in metallic bullion and into abstract florals. Saturated hues, reflecting the sulphuric glow of the city.

Photographed by Theo Sion at The Coach & Horses — an iconic 1950s hub where counterculture and tradition became enmeshed. The lens now turned on the Soho spirit of today: Soho George, a local personality defined by his signature tailored style, and resident jazz and blues singer, Florence Joelle. An enduring sense of community in the face of an ever-changing London.