Storm Chasing

The Spring/Summer 2022 collection.

A film directed and created by Sophie Muller in collaboration with creative director Sarah Burton, brings the Alexander McQueen SS22 collection to life.

The inspiration for the film and the collection is storm chasing.

Models, chosen for their individuality, move against the very backdrop that inspired the clothes they are wearing. They are unique but unified by the magnificence of the sky above them.

“I love the idea of embracing the mystery and unpredictability of the sky, the fact it is always moving, always changing. I look out over London from our studio where the views are incredible and represent our home throughout history: from St Paul’s Cathedral to the London Eye. The sky against which those familiar monuments appear may be calm and restorative at times and menacing at others. For me, the tension between the two is extremely inspiring. It also evokes the paradoxes that have always been at the heart of Alexander McQueen.” - Sarah Burton.

SS22 Collection