McQueen Spring Summer 2026
Introducing the McQueen Spring Summer 2026 campaign, photographed and directed by Harley Weir. Capturing the scorched earth intensity and the innate fire of five women.
A community, driving progressivism in culture, embodying the house’s defining spirit: musicians Caroline Polachek, Celeste and Amy Taylor, with models Alex Consani and Sora Choi. Each incendiary, uncontainable forces, uncompromising in their artistry and expression.
A confronting portrait, it amplifies extremes that characterise the collection: a collision of earth and the urbane with a febrile charge, invoked with an ambient and primal haze. A simmering tension brought to light with an uncanny, crepuscular set, conceived by Academy Award-winning set designer Shona Heath.
The raw power of nature meets McQueen’s rigour—a relationship embedded deep in the foundations of the house.
Creative Director: Seán McGirr
Photographer & Director: Harley Weir
Art Director: SJ Todd
Stylist: Camille Bidault-Waddington
Casting Director: Julia Lange
Hair: Gary Gill
Make-up: Daniel Sallstrom
Nails: Ama Quashie
Set Designer: Shona Heath
Production: Farago
Talent: Alex Consani, Amy Taylor, Caroline Polachek, Celeste, Sora Choi
Music: A. G. Cook
The Manta Bag
A sculptural reimagining of the archival McQueen ‘De Manta’, a silhouette first introduced for the Spring Summer 2010 ‘Plato’s Atlantis’ collection. An angular folded form in contemporary finishes: soft leather with statement fringing and intricate corset lacing details.
McQueen Spring Summer 2026 Show
“We push against nature, tempering instinct in the name of order. What happens when we give way, satisfying our deep-seated desires and innate impulses? What does it take to stir and submit to that primal drive?”
— Seán McGirr, Creative Director
Paris, 5th October 2025.
A febrile charge in the air.
A site of simmering tensions, peak summer, pulling between carnal restraint and release. Navigating order and an opposing impulse: a primitive drive, submitting to raw animal instinct.
The Wicker Man, directed by Robin Hardy (1973), anchoring a sartorial push and pull, journeying through stifling desire and deliverance.
Exploring the thrill and threat of giving way to nature, as officer uniforms unravel. The jacket re-examined and rendered in several forms, exploring McQueen’s incisive tailoring through a modern streetwise lens. Sliced with displaced patch pockets. Uniform fabrics and finishings applied to slashed bustier dresses. Every iteration sharply cut, rooted in the technical tailoring heritage of the house.
The body as a driving force with gestures engineered into garments. Shirting and poplin dresses cinched and pulled taut. Skirts and trousers low-slung. The bumster reinterpreted, adjustable with polished buckle hardware. Ease upheld, while holding the body’s contours.
Instinct overpowering an imposed order. Corsetry details liberated from tradition; form without restriction, applied to jacquard dresses and boots.
Towards deliverance, submitting to the raw power of nature. Abstracted insect prints unfurling into billowing parachute silk gowns. Dresses with scorched spray paint dégradé and scintillating fire embellishment. A sculpted and draped silhouette, cascading into flaming tendrils and layered silk chiffon.
Subconscious desires surfacing, shifting towards an incendiary climax. Free amid earth and the urbane.
Behind The Scenes
