McQueen Chinese Valentine’s Day 2025 Campaign
McQueen unveils an intimate portrait of fearless expression, celebrating the enigmatic power of love for Chinese Valentine’s Day.
A force for connection, the intricately woven narrative brings love to life through a series of poignant, unspoken gestures.
Set against the ambient glow of Shanghai, the golden glare of the city’s lights is reflected by the intricate artistry of McQueen embellishments and embroideries. Scattered crystals, polished hardware, and the signature metal T-Bar glimmer against black leather and distinctive, sculpted silhouettes.
Romanticism, deeply embedded in the heritage of the house, manifests in flashing vignettes capturing touch and emblems of intimacy — the ornate florals of the Skull Flower bag in delicate lilac and soft ivory leather.
Photographed by Sky
Directed by PJU
Models: Chen Huijia and Wu Guoqiang
