Since personal data (“Personal Data”) of users and customers (collectively "Users") of this Site may be processed in the European Union, notably in Italy, any processing of Personal Data will be conducted in compliance with applicable European laws.
Your Personal Data will be processed to provide the services you subscribed to or reserved for registered users, to facilitate your navigation of and shopping from the website and to keep you informed of Kering Group news and offers.
Alexander McQueen Trading Limited and the companies of Kering Group are jointly controllers of Personal Data collected and processed for purpose of rendering the e-commerce services and the sale of products (herein the "Commercial Purposes") through the Site, together with YOOX S.p.A. with registered offices in Via Nannetti 1, 40069 Zola Predosa (BO), Italy, Bologna Business Register, Tax and VAT number 02050461207, share capital Euro fully paid up.
Alexander McQueen Trading Limited and the companies of Kering Group are the sole data controllers of the Personal Data processed for marketing purposes, notably to send to Users, also through newsletter, information and updates on its products, offers, exclusive sales, promotional campaigns and on events and similar initiatives organized by Alexander McQueen Trading Limited or the companies of Kering Group (herein the "Marketing Purposes").
1. Our Policy
Everyone has the right to protection of his/her Personal Data. We and YOOX respect Users' right to be informed regarding the collection of and other operations involving their Personal Data. In using data that may directly or indirectly identify you personally, we will apply a principle of strict necessity. For this reason, we and YOOX have designed the Site in such a way that the use of your Personal Data will be kept to a minimum and will not exceed the purposes for which your Personal Data was collected and/or processed; we and YOOX do not process your Personal Data when we can provide you with services through the use of anonymous or traffic data (such as marketing research made for improving our services, browsing data processed to provide you with customized contents or offers adapted to your preferred language, your location, etc) or by other means which allow us and YOOX to identify you, apart from when it is strictly necessary or upon request by competent public authorities or the police (for example, in case of traffic data or your IP address).
2. Who collects and processes Your Personal Data, how and for which purposes?
YOOX, Alexander McQueen Trading Limited and the companies of Kering Group may be jointly or respectively the controllers of your Personal Data as they determine the Commercial Purposes and means of processing Personal Data. For the Commercial Purposes only, YOOX and Alexander McQueen have appointed certain entities that will also process Personal Data relating to the Site’s Users (herein the "Processors").
The above mentioned service providers and Processors have been chosen because of their experience in processing Personal Data and they provide sufficient guarantees regarding compliance with data protection laws (including the technical security measures governing the processing to be carried out). In processing the Personal Data for Commercial Purposes, the Processors shall act only under the instructions from Yoox or from Alexander McQueen Trading Limited. We regularly check that our Processors comply with our instructions and that they continue to provide sufficient guarantees regarding their full compliance with the provisions on Personal Data processing.
Some of the Processors of your Personal Data appointed by YOOX for Commercial Purposes directly are:
United Parcel Service (except for Argentina), for purposes related to shipping, delivering and returning products purchased on www.alexandermcqueen.com;
EMS Post (only for Argentina), for purposes relevant to shipping and delivering products purchased on www.alexandermcqueen.com;
BT Italia S.p.A., for purposes related to the housing of YOOX servers;
Prestige International UK ltd, for purposes connected to providing call centre and Customer Care services to the Site’s Users.
For the Commercial Purposes, we and YOOX collect your Personal Data (such as personal details, e-mail address, address, Credit Card numbers, bank code, tax code and telephone number, etc.) on your order form only for the purpose of selling the products ordered by you. Your Personal Data is mostly processed by electronic means and, in some circumstances, by paper-based means, such as when the processing of your Personal Data is required for preventing fraud on the Site. Your Personal Data shall be stored in a way which allows us and YOOX to identify you for the period necessary for the purposes which the data was collected for and subsequently processed and, in any case, in accordance with applicable laws. Please report any modification of your Personal Data to our Customer Care and select ‘Privacy’ as the argument in the appropriate form or through you personal account on the Site in order to ensure that your Personal Data is always accurate and up-to-date, relevant and complete. Your Personal Data shall not be disclosed to third parties other than us and YOOX for purposes which are not permitted by law or without your consent.
Aside from the Processors appointed for Personal Data processing, your Personal Data will be made available also to third parties, autonomous controllers, for purposes related to supplying services requested by Users (for example, for purchase transactions) or for purposes of third parties. For more information on the matter, see section 4 (To Whom Your Personal Data Will Be Disclosed). Please contact our Customer Care if you would like to receive a full list of our data Processors involved in processing your Personal Data.
For the Marketing Purposes, we may process your Personal Data as well as browsing data ("Traffic data") resulting from the use of the Site and of our services by any User, in order to provide Users with customized contents and offers on our services or to deliver any newsletter they subscribed to, subject to their discretionary right to withdraw their subscription to such newsletter or to oppose or object to the receiving of any advertising or marketing content which we think is of interest to a specific User. For Marketing Purposes, Personal Data and Traffic data is mostly processed by electronic means and shall be stored for us in any case, in accordance with applicable laws and available to our Processors.
Moreover, your Personal Data may be disclosed to the police or to judicial authorities, according to applicable laws and upon a formal request by such entities, for example in the event we need to prevent fraud on the Site (anti-fraud services).
Data processors will also have access to your Personal Data as stated in section 2 for the specific purposes stated therein. In all the above circumstances, your consent for data processing is not required as Personal Data Processing would be necessary for the performance of Commercial Purposes.
3. What Happens if You Do Not Disclose Your Personal Data to us?
Granting your Personal Data to us and YOOX (in particular, your personal details, your e-mail address, your address, your Credit/Debit Card numbers and bank code and your telephone number) is necessary for processing your order for the purchase of products on the Site, supplying other services provided on the web site upon your request, or when your Personal Data is needed to fulfil obligations required by law or regulations. The refusal to provide us and YOOX with some of your Personal Data necessary for performing the above purposes may consequently prevent us or YOOX from processing your order for the purchase of products sold on the Site or fulfilling obligations required by law and other regulations. Therefore, failing to provide Personal Data may constitute, in some cases, a legitimate and justified reason for not processing your order for the purchase of products sold on the Site or not providing the Site’s services.
Disclosure of further Personal Data to us and YOOX other than that required for fulfilling legal or contractual obligations and to be properly browse our services with necessary traffic data is, on the contrary, optional and does not have any effect on the use of the Site and of its services or on the purchase of products on the Site. We will inform you at every step whether disclosing your Personal Data to us and YOOX is compulsory or optional by marking with an appropriate symbol (*) the information that is compulsory or data needed for the purchase of products on the Site.
4. To Whom Your Personal Data Will Be Disclosed?
Personal Data will be disclosed to third party companies that provide, on behalf of Alexander McQueen Trading Limited, specific services as data Processors or to other recipients of Personal Data collected by us or YOOX that process your Personal Data only for the Commercial Purposes (for example, Banca Sella S.p.A.) and, in any case, according to applicable laws and regulations.
Your Personal Data is also intended to the companies belonging to Kering’s Group, with registered offices in EU countries or non EU countries, for their own Marketing Purposes.
Please contact our Customer Care if you would like to receive a full updated list of Kering’s Group companies.
Notwithstanding the foregoing, Personal Data will not be disclosed to any other third parties or disseminated or transferred without informing our Users of such disclosure/dissemination/transfer, and, in any case, in accordance with the applicable laws.
5. Security Measures
The Site uses automatic systems of traffic data collection, such as cookies. A cookie is a file stored on the hard disk of the terminal of an Internet user; it does not contain intelligible information but it allows linking between a terminal and other information about User's experience on the Site and his/her preferences expressed while choosing services and purchasing products offered by the Site) provided by the Users. For Cookies disseminated by our servers, no one else may gain access to the information contained therein. These information and data are gathered directly and automatically by the Site. The information collected by cookies will be processed in order to optimize the services of the Site. We and YOOX have provided cookies in connection to functions such as selecting the country, the language, the location, browsing the catalogue, purchasing products online and in general in connection with the provision of services reserved to registered customers. Each Internet browser allows the blocking or the deletion of cookies. Your Internet browser contains instructions on these procedures. Please access the information on your Internet browser if you wish to delete cookies.
7. Compulsory processing
We wish to inform you that us or YOOX may process your Personal Data also without your consent in certain circumstances provided by laws.
8. Your Right to Access Personal Data and Further Rights
You are entitled to obtain at any time from us or YOOX:
a. the updating, adjustment or, when you have an interest in such, the integration of your personal data;
b. the deletion, the transformation into an anonymous form or blocking of your personal data (unlawfully processed), including data which does not need to be stored for the purposes for which it was collected and subsequently processed;
c. the confirmation that the operations under letters a) and b) have been reported (together with the contents of the same) to whom the data was disclosed or disseminated, except when it becomes impossible or if the means used are clearly disproportionate to the right's protection.
You are entitled to object, in whole or in part:
a. for legitimate reasons, to the processing of your personal data, even if it is related to the purposes for which it was collected;
b. to the processing of your personal data for advertising or direct marketing purposes or in order to carry out marketing research or commercial communications.
9. Opt-in/Opt out
Each time your consent is required, Alexander McQueen Trading Limited will inform you in advance and will give you the option to either provide or refuse your consent for the use of your Personal Data, including your e-mail address, for the above purposes, by ticking the appropriate boxes.
We wish to inform you that us or YOOX may process your Personal Data also without your consent in certain circumstances, such as when such processing is necessary for performing a legal obligation to which us or YOOX are subject or when such processing is necessary for performing obligations undertaken in contracts with the users.
To the extent of applicable laws and subject to your rights, Your personal data may be processed by us for sending you advertising or offers for Marketing Purposes about products and services unless you object to it at any time, either when Your personal data has been collected or at any time, notably when receiving any offer from Us.
In any case, we wish to inform you that YOOX and us guarantee that its users may exercise, at any time and without having to state their reasoning, their right not to receive future communications connected to particular services upon request.
10. Links to Other Web Sites
If you wish to receive further information on how we or YOOX process your Personal Data, please contact our Customer Care.
12. Governing Law
- Italian law for the processing of Personal Data carried out by YOOX as a data controller for online selling operations management, and
- the UK Data Protection Act 1998 for the other Processing of Personal Data carried out by Alexander McQueen Trading Limited as a data controller for any other processing operations.