McQ Womenswear Pre Spring/Summer 2015

Pre Spring Summer 2015 sees McQ combine the exuberance of British street culture with the spare elegance of the aesthete creating a collection that fuses youthful playfulness with technological rigour and precision.

Playing with the term Cult, both graphically and ideologically, the collection references iconic subcultural moments – such as parkas worn by the Mods in the mid Sixties, to oversized shearling lined biker jackets, once beloved of motorbike gangs. Versatility is key – not only in the breadth of the collection which runs from simple casual elements to elegant dresses in double face duchess satin, but in the clever use of zip fastenings which intersect tops and dresses allowing them to be worn in numerous different ways.

McQ Pre SS15