McQ, a contemporary brand from Alexander McQueen, distils the vision of Creative Director Sarah Burton into collections that embody an urban, young London. Rooted in the renegade spirit of Lee Alexander McQueen who founded the brand in 2005, McQ has an independent and rebellious spirit that sets it apart from its contemporaries. Drawing on the rich design archive of Alexander McQueen, McQ offers a relaxed, raw interpretation of the house codes.
McQ has always taken inspiration from street culture, evoking the varied and ever-evolving style tribes that spring up around Britain’s rich music and art scenes. Drawing on references from uniform and the military, core staples of the British wardrobe are re-imagined each season in new guises. Traditional techniques are used in contemporary ways, creating pieces that are both functional and beautiful.